Marketing Collateral – Friend or Foe!

Glossies or no glossies? There appears to be quite a disconnect between the Sales and Marketing departments in many organizations. It appears that salespeople often blame marketing for producing artwork and collateral that the salespeople were not consulted about prior to production – and marketing often complain that salespeople are […]

Brand Me

It’s incredibly fascinating to me how one computer company can put out a new machine and we happen to notice it at our local store, it’s release hardly a fanfare, while another company can release a product and people will literally camp out overnight in order to get in first […]

Procrastination is the grave in which opportunity is buried. Chuck Gallozzi

Your areas of greatest frustration are probably areas you really want to achieve but have failed to make any meaningful moves, while “knowing” that all you need …is to start. This frustration can overflow and contaminate other areas of your life. What goal have you been putting off for so […]

Let’s Dance

It was 9th June 2006. The world cup of soccer was about to kick off in Berlin Germany and we had sat down to watch the opening ceremony. Family and friends all packed into my lounge eager to catch the spectacle. As many will remember, South Africa was due to […]

YOU CAN’T CONTROL THE RAIN !!

So we are focused! We can visualize our goals! We can taste them, we can feel them, we can get our emotion into them. We can imagine ourselves walking, talking and breathing in our new dream and it’s rocking BUT it’s raining outside and RIGHT NOW my reality is just […]

Price vs Value

PRICE vs VALUE Every company, family and individual is trying to run efficient budgets, make bigger profits for themselves and their shareholders, or trying to generate more disposable income. EVERYONE’S looking for a “good deal”. In other words, EVERYONE is looking for “MASSIVE VALUE” at a “LOW PRICE”, we all […]

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